What’s new is a new section with news about apps and covers news apps, price changes, sales, announcements, etc. It is a wonderful way to promote your app when you’ve been given a great write-up or made it the App Store home page.
To submit your app news for free you will need to provide 5 promo codes, nothing is really free right? In the free version you get an image, 500 characters to describe your news and a link to your app or website.
For the premium submission you get up to 3000 characters to describe your news, 3 images and a link to your website or app. Plus you don’t have to give us 5 promo codes – but you can.